– Just over four years since its debut, Invictus Yacht confirms its leading role thanks to its designs, technical innovation and attention to detail
– The shipyard’s strategic capacity to manage production on a semi-industrial scale allows it to build approximately 300 units per year
– Atelier Invictus leads customers through a virtual laboratory where yachts are designed with customized material inserts and dedicated equipment
– The new CX270 will be presented at Cannes Yachting Festival 2019
-The Italian shipyard is also working to present an electric boat and is studying the best approach to enter the US market
Four years was all it took Invictus Yacht – which first appeared on the stage in November 2014 – to gain a leading role in the yachting world. This achievement is the result of the shape and lines of its models – thirteen to date, ranging in length between 19 and 37 feet. They are rich in technical innovations and attention to detail, with equipment typical of larger yachts.
In the past four years, Invictus Yacht has managed to establish itself firmly in foreign markets – Germany, France and Spain most of all, but also Australia, confirming the appeal of a brand that is now the ambassador of “made in Italy” around the world.
The key elements and figures of success
Confirmation of the shipyard’s consolidated position comes from figures: the yard in Borgia (southern Italy), where all models are built, employs about 90 people who work in a site that is 18000 square metres (7000 indoors).
The shipyard’s strategic capacity to manage production on a semi-industrial scale (by combining various elements so the same parts and the same kind of finishes can be used on different-sized models) allows Invictus to build approximately 300 units per year, all designed by Christian Grande.
Today the thirteen models that make up the Invictus Yacht fleet are divided into two ranges, T and X, each with a specific set of customers. The T range (at Boot Düsseldorf in Hall 5, Stand B20) includes the GT and TT series. Both are characterised by the iconic reverse bow, which is now one of the truly distinguishing traits of these models and guarantees stability and larger interiors. They are dedicated to demanding owners with an eye on aesthetics, on details and all the essential reliability and performance that characterise Invictus.
The X range (Hall 4, Stand B57), with its CX, FX, SX and HX series, is designed for refined, versatile owners who love the sea and enjoy relaxing but who are not willing to give up on a more adventurous and sporty dimension.
The importance of custom design: Atelier Invictus
Both ranges share the high level of finishes and attention to detail – the ideal starting point for offering Invictus owners the best possible product. All the series already offer a range of colours, equipment and configurations, so customers have plenty of options to choose from and can configure their boat or yacht as they prefer and need.
The Italian shipyard has raised the customisation possibilities to a higher level by creating the Atelier Invictus and offering its customers a network of specialised craftsmen and highly qualified suppliers. Customers are therefore followed from the early stages of purchase and guided through a true virtual laboratory, in which the yacht or boat is designed with individual material inserts and equipment. This allows to customise an industrially produced boat, so to express the owner’s personality, style and tastes.
A look to the future, among new models and electric power
After the success of the GT320 – the most recent member of the family – Invictus is not stopping and is presenting the new CX270, which will make its world debut in September at the 2019 Cannes Yachting Festival. Furthermore, a new model which will complete the T range is being designed and will become the range’s new flagship.
The Italian shipyard is also working to present an electric boat, which in the near future will be ideal solution for sailing on lakes, where strict pollution-prevention restrictions apply.
There is news when it comes to Invictus distribution around the world: the demand from the US market has increased exponentially over the years and the Italian shipyard is assessing the best way to approach such a complex market.